NJAA Launches New Version of Website
April 18, 2011
The New Jersey Apartment Association (NJAA) has announced the launch of its website redesign at – www.njaa.com. Celebrating its 25th anniversary year, NJAA’s latest development will serve its membership, potential members and anyone with an interest in the multifamily industry.
“We expect 2011 to be a strong year for the multifamily industry, as the economy continues along an upward trajectory,” says NJAA Executive Director Jean Maddalon. “As the industry grows, so will our role as the industry’s sole advocate in New Jersey. This website will bolster us in this function, as it will keep all interested parties well informed and up-to-date on news and developments relevant to NJAA and the industry.”
In addition to the graphical platform, which pans images of communities and NJAA events, the website layout is categorized by core topics. Five major tabs direct members to the Membership, Issues and Advocacy, Owner & Manager Resources, Education & Events, and Industry Information pages. Additionally, there is an event calendar, and an option for members to register for events.
As social media has developed into an effective media tool in reaching membership, NJAA has incorporated it into this website. A link to each of the social media channels - Facebook, Linked In, and Twitter – can be found at the bottom of the home page.
The website was developed by digital marketing agency, BCS Interactive (www.bcsinteractive.com). Located in Madison, NJ, BCS worked closely with the NJAA to organize and present content in a way that would be most useful to NJAA members, as well as provide an overall outstanding user experience. For more information about NJAA, please visit our redesigned website at www.njaa.com. NJAA recently announced the educational offerings at their Conference & Expo in Atlantic City. For more information please visit njaaconference.com.
Founded in 1986, the New Jersey Apartment Association (NJAA) is a statewide organization of apartment owners, managers, builders, developers and those involved in allied industries. The Association is designed to advance and protect the welfare of the apartment industry in New Jersey. NJAA represents managers and owners of more than 180,000 rental units throughout the state as rental housing is home to over one-third of all New Jersey families. NJAA also serves its membership’s interest on a national level through its affiliation with the National Apartment Association (NAA). For more information about apartment home living in New Jersey along with NJAA events and activities visit www.njaa.com.