High-Conversion Leasing in a Low-Attention World
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Event Details
Attention spans are shrinking, competition is fiercer than ever, and today’s prospects form opinions about your community long before they ever schedule a tour. This session equips leasing and marketing teams to win in a digital-first environment by blending authentic human connection with smart, data-driven strategy.
Using national speaker, Maria Pietroforte's proven H.O.O.K.™ Method, participants will learn how to create scroll-stopping content, improve lead quality, and convert more inquiries into signed leases. You’ll leave with ready-to-use scripts, digital funnels that actually perform, and a property-specific messaging map you can implement immediately.
Learning Outcomes
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Apply the H.O.O.K.™ Method to turn online interest into in-person connection and higher lease conversions.
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Build a high-conversion leasing funnel:
content → inquiry → tour → decision -
Use 15–30 second micro-content to increase visibility and attract better-fit prospects.
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Implement the 7-Touch Prospect Pathway to reduce ghosting and improve follow-through.
Why Should You Attend?
In a market where prospects decide in seconds, this session shows you how to cut through the noise and turn attention into signed leases. You’ll leave with proven tools, scripts, and strategies you can implement immediately to boost lead quality, reduce ghosting, and drive higher conversions.
Who Should Attend?
- Regional Managers
- Property Managers
- Assistant Managers
- Leasing Professionals
- Team Trainers
- Marketing Professionals
NAA Credential Holders
Those that successfully complete this course will receive one (1) continuing education credit for National Apartment Association (NAA) designations.
Questions?
Should you have questions about this course, please do not hesitate to contact education@njaa.com and a member of our team will be more than happy to assist you!