Leasing in a Concession Driven Market
Win leases by selling value—not just concessions.
Join Us Virtually
Event Details
Are you looking to enhance your apartment marketing strategies and lease more units in a competitive, concession-driven market? Ready to move beyond the basics and elevate your marketing and sales approach?
Then this session with national speaker Megan Orser is the perfect opportunity for you!
Learning Outcomes
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Adapt your marketing strategies to target the right audience.
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Build effective outreach partnerships with local businesses and residents to increase visibility and strengthen community appeal.
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Implement proven strategies for selling in a concession-driven market, including leveraging concessions strategically, creating compelling value propositions, and differentiating your community from the competition.
Why Should You Attend?
Whether you’re leasing onsite, leading teams, or overseeing a portfolio, this session delivers practical strategies to compete confidently in a concession-driven market—helping you sell value, stand out from competitors, and convert more prospects without relying solely on discounts.
Who Should Attend?
- Regional Managers
- Property Managers
- Assistant Managers
- Leasing Professionals
- Team Trainers
- Marketing Professionals
NAA Credential Holders
Those that successfully complete this course will receive one (1) continuing education credit for National Apartment Association (NAA) designations.
Questions?
Should you have questions about this course, please do not hesitate to contact education@njaa.com and a member of our team will be more than happy to assist you!