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Path to Success: Significance of Brand Personas

Build a Strong Brand Persona to Drive Success
Social Media Series Part 2

Thursday, December 4, 2025
10:00 AM - 11:00 AM (EST)

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Event Details

Maria Headshot

Your property and personal brand is how you present yourself and community to the world online and off. This helps establish a clear and consistent personality and image to differentiate you from competitors, build trust and increase loyalty. A strong personalized brand will establish your reputation as a trustworthy, reliable, and effective leader.

Understanding the big picture of your persona brand is essential to making yourself and your accomplishments more visible and have a powerful impact on your professional success.  Find out how to immerse your persona throughout your social media to drive future rentals, engage current residents and differentiate your product offerings.

Join national instructor Maria Pietroforte for Path to Success:  Significance of Brand Personas to build a strong brand persona to drive success and stand out in the market! This course will be Part 2 of a 2-part Social Media series!

Learning objectives: 

  • Identifying unique aspects and values
  • How to build a brand persona
  • Strengthening and demonstrating vision and differentiating points
  • Advantages of a strong brand

Why Should You Attend?

A brand persona helps you stand out and set yourself/property/company apart while promoting your products and services to resonate with target demographics on a more personal and intimate level.

Who Should Attend?

  • Regional Managers
  • Property Managers
  • Assistant Managers
  • Maintenance Supervisors
  • Leasing Professionals 
  • Team Trainers
  • Corporate Office Staff
  • Supplier Partners

NAA Credential Holders

  • Those that successfully complete this course will receive one (1) continuing education credit for National Apartment Association (NAA) designations

Questions?

Should you have questions about this course, please do not hesitate to contact education@njaa.com and a member of our team will be more than happy to assist you!