Certified Apartment Leasing Professional Designation Training (CALP) - Fall Session

The Certified Apartment Leasing Professional (CALP) credential is often the first step in a career in residential property management. This program equips leasing professionals with essential sales techniques, tools to increase resident retention, and strategies to better meet the needs of current and prospective residents.

For the Fall 2026, the New Jersey Apartment Association (NJAA) is pleased to partner with national instructor Rebecca Rosario to deliver the CALP training in a live, virtual format. This interactive experience allows students to engage directly with the instructor, collaborate with peers, and apply learning through real-world scenarios, group activities, and homework assignments completed both inside and outside the virtual classroom.

The course includes an orientation session to ensure all participants are comfortable with the virtual platform, followed by structured training sessions and a dedicated exam prep and review session to ensure students are fully prepared for success.

The program runs throughout the month of October.

Course Objectives

• Apply professionalism, teamwork, organization, prioritization, and time management skills to attract and retain residents
• Strengthen marketing and leasing strategies to increase occupancy and maximize property profitability
• Analyze competition and conduct market surveys to build a competitive advantage
• Apply effective leasing techniques that foster strong resident relationships
• Understand current resident dynamics to improve community engagement and address concerns proactively
• Build a strong sense of community that enhances resident satisfaction and retention
• Apply Fair Housing laws to ensure compliance and prevent discrimination in the rental process