Embracing Challenges: Transforming Objections into Success Stories
Listen better, respond smarter, and overcome objections.
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Event Details

Attention spans are shrinking, competition is fiercer than ever, and overcoming objections can be challenging, but the right strategies make all the difference!
By listening actively, you show that you value resident input and are committed to addressing concerns. In this session, we’ll practice scenarios from both successful interactions and ones that didn’t go so well, so you can see what works and what doesn’t.
Join national speaker Pam Pederson to explore acknowledging, clarifying, and active listening, giving you the tools to provide solutions that work for everyone!
Learning Outcomes
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Analyze and Decode Objections: Identify the underlying concerns behind resident objections using active listening techniques.
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Apply Deescalation Frameworks: Use the “acknowledge, clarify, and listen” strategy to navigate high-tension scenarios and reach mutually beneficial solutions.
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Evaluate Real-World Outcomes: Compare success stories and missteps to differentiate between effective and ineffective communication in a multifamily housing context.
Why Should You Attend?
In today’s fast-paced environment, an objection isn’t a dead end—it’s an opportunity to build stronger connections. This session goes beyond scripts to teach the art of active listening and perspective-taking. You’ll gain a practical toolkit to acknowledge and clarify concerns, deescalate tension, and provide solutions that work for everyone. By analyzing real-world examples, you’ll leave confident in your ability to turn challenges into wins, for both you and your residents.
Who Should Attend?
- Regional Managers
- Property Managers
- Assistant Managers
- Leasing Professionals
- Team Trainers
- Marketing Professionals
NAA Credential Holders
Those that successfully complete this course will receive one (1) continuing education credit for National Apartment Association (NAA) designations.
Questions?
Should you have questions about this course, please do not hesitate to contact education@njaa.com and a member of our team will be more than happy to assist you!