Marketing to Multiple Generations
Win prospects by marketing to every generation effectively.
Join Us Virtually
Event Details
Generational marketing involves segmenting potential customers based on generational categories, such as Baby Boomers, Generation X, Millennials, and Generation Z, and creating strategies that align with the traits and preferences associated with each group. These traits can include technological familiarity, communication styles, preferred marketing channels, values, and life stage considerations.
Join national speaker Alex Jackiw for a detailed discussion about key generational characteristics and preferred channels for receiving information.
Learning Outcomes
-
Leveraging multi-channel marketing.
-
Focusing on universal values.
-
Avoiding generational stereotypes.
-
Using data-driven insights to tailor messaging.
-
Using testimonials to highlight property features.
-
Creating flexible content that can be adapted for various platforms.
Why Should You Attend?
More than ever before, there are a wide variety of generations choosing to live in apartments. As a result, marketing efforts need to be customized to segment prospects and residents by age cohort to address their unique values, preferred communication channels, and life stages. This webinar will identify the four major active consumer generations currently residing in multifamily properties and the core values of each. The preferred marketing channels, most effective tactics and appropriate tone for reaching each generation will be discussed.
Who Should Attend?
- Regional Property Managers
- Property Managers
- Leasing Specialists
- Marketing Directors
- Communication Team Members
NAA Credential Holders
Those that successfully complete this course will receive one (1) continuing education credit for National Apartment Association (NAA) designations.
Questions?
Should you have questions about this course, please do not hesitate to contact education@njaa.com and a member of our team will be more than happy to assist you!