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Unlocking Success in Apartment Sales

Master the art of apartment sales—from the first call to the final close!

Wednesday, December 10, 2025
10:00 AM - 11:00 AM (EST)

Join Us Virtually

Event Details

Join NJAA and national instructor Michelle Molinaro for Unlocking Success in Apartment Sales. This dynamic seminar covers the full sales journey—from first call to signed lease—focusing on authentic connections, standout presentations, and memorable prospect experiences.

Rooted in the FISH Philosophy, you'll learn to bring positive energy and engagement to every interaction. Walk away with proven strategies to turn leads into leases and set your community apart. Don’t miss this chance to elevate your sales game!

Learning Objectives:
  • How to deliver persuasive presentations.
  • Building genuine rapport—connection drives 90% of sales success.
  • Sounding natural and stay energized on every call.
  • Analyzing call recordings to improve performance.
  • Selling benefits, not just features.
  • Handling objections with confidence in breakout sessions.
  • Mastering closing and follow-up strategies

Why Should You Attend?

With apartment communities competing on every block, you need a sales edge that drives results. This seminar equips you with practical tools and strategies to not only compete but thrive.

By applying the FISH Philosophy—choosing your attitude, having fun at work, making residents’ and prospects’ days, and staying present—you’ll elevate your sales game while fostering a positive and engaging environment. 

Who Should Attend?

  • Regional Managers
  • Property Managers
  • Assistant Managers
  • Leasing Professionals

NAA Credential Holders

  • Those that successfully complete this course will receive one (1) continuing education credit for National Apartment Association (NAA) designations

Questions?

Should you have questions about this course, please do not hesitate to contact education@njaa.com and a member of our team will be more than happy to assist you!